Welcome to the second post in the ‘Blogging Behind The Scenes’ series. Throughout the ‘Blogging Behind The Scenes’ series both myself and a group of bloggers will be sharing our experiences and advice upon a range of blogging related topics, this week we are focusing upon themes, layouts and blog design. Blog Design – Does It Really Matter? Regardless of how a reader may arrive at your site/ blog, first impressions are often heavily influenced by appearance over content. Opinions are generally formed in the matter of seconds, not minutes. Creating a good impression is therefore critical. Whilst design is obviously hugely important, …